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The Independent UK
The Independent UK
Sport
Sports Staff

Fifa criticised for ‘tone deaf’ appointment of supermodel Adriana Lima

Adriana Lima Fifa Moya Dodd World Cup
AFP via Getty Images

Fifa’s appointment of supermodel Adriana Lima as its global fan ambassador five months before the Women’s World Cup has been criticised as “tone deaf” by the former Fifa council member Moya Dodd.

Fifa said the Brazilian Lima will “develop, promote and participate in global initiatives” before this summer’s World Cup in Australia and New Zealand but Dodd, a former international player for the Matildas, says it sends the wrong message to players and fans.

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