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Steven Conway, Senior Lecturer - Games and Interactivity, Swinburne University of Technology

FIFA and EA sports are splitting: a look at 30 years of game innovation, and what fans can expect next

EA Sports

EA Sports and FIFA will part ways after almost 30 years of collaboration. This is surprising for a number of reasons, not least because it is such a large part of EA’s success: FIFA, a video game franchise using the world governing body of soccer’s official licence, is regularly played by 35 million people. 325 million copies of the game have been sold since it was launched in 1993.

The American gaming company EA openly acknowledges its dependency upon the series. A 2020 regulatory document stated their US$5.6 billion in revenue was “primarily driven” by FIFA 21 and FIFA 20.

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