Seen fibremaxxing doing the rounds on your TikTok For You page and rolling your eyes at yet more TikTok nutrition advice? I hear you. As a Health Writer, I’m a big believer in simplicity, intuition and balance, which is why the entry of TikTok’s “maxxing” trend into the nutrition space immediately set my internal alarm bells ringing.
For those who aren’t familiar, “maxxing” is about optimising one aspect of your life, with the aim of becoming the “best” (read: most attractive) version of yourself. Originating in the US, the trend started with looksmaxxing, before spiralling into softmaxxing and (ironically) hardmaxxing, before veering into smellmaxxing, flavourmaxxing and, more recently, sleepmaxxing - the latter taking off towards the end of 2024.
