Ferrari will now let you pay for your new car with crypto, and the brand is expanding the service to Europe at the request of wealthy customers

The Purusangue crossover is Ferrari's first ever four-door model. (Credit: David Paul Morris—Bloomberg/Getty Images)

Ferrari is one of the world’s most exclusive brands, which means it can pick and choose which of the customers beating down its doors will get the keys to the next luxury sports car proudly bearing its signature prancing horse on the grill. 

So news out of its Maranello headquarters that the Italian manufacturer now accepts cryptocurrencies as payment for its vehicles makes the announcement that much more unusual—not even Elon Musk’s Tesla offers that option.