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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Ferrari loses logo battle against bizarre opponent

Ferrari logo.

Luxury sports car brand Ferrari was recently caught in a logo debacle with an unexpected opponent – Malaysian energy drink brand, Wee Power. Amusing name aside, the drinks brand's packaging featured a rearing horse that Ferrai claimed infringed on its iconic equine logo – the High Court thought otherwise.

It's undeniable that Ferrari's emblem is one of the best car logos of all time, but horse imagery appears in many rival brand identities, from Porsche to Mustang. While Wee Power's packaging may share a similar equine theme, it's clear that Ferrari's claim lacked the horsepower to win the dispute.

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