Carmakers are scrambling to make their sporty electric vehicles sound like gas cars, with fake engine noises pumped through the speakers and even simulated gear shifting. That is one approach to get their EVs to stir your emotions, but Ferrari wants nothing to do with this trend.
The new Ferrari Luce plays a crescendo through the speakers as you accelerate, but it isn’t trying to fake a V-8 or a V-12. In keeping with the rest of the package, which seems to be one of the most widely disliked vehicles ever launched, Ferrari did something nobody expected. Instead of faking an engine, it amplifies and synthesizes the sounds the car makes, resulting in a very unique audible signature.