In the 1400s, God sent clouds of locusts, swarms of frogs and a litany of lice to punish humans in what are now known at The Plagues of Egypt. In the 21st century, we’ve had some plagues of our own. First was the celebrity fragrance. You may recall Beyoncé’s Heat, Sarah Jessica Parker’s Lovely, Britney Spears’ Fantasy — or one of their twenty individual variants, forming an inescapable fume of sweetness that clouded each and every Boots and Superdrug.
Then came the apps. “The Jeremy Renner app is a must-have”, said Jeremy Renner, probably. Then the subscription services — mini Goop imitations that allowed you to sign up for updates on Khloe Kardashian’s inner life and burgeoning hatred of gluten.
