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Jonathan Horsley

Fender moves into retail with opening of flagship store in Tokyo

Fender Los Angeles Tokyo Japan United States Gibson the Japan Times
Fender Flagship Tokyo

Fender has a high-street retail presence for the first time in its history after it opened its doors at the Fender Flagship Tokyo on 30 June. 

The Fender Flagship Tokyo is located in Harajuku-Omotesando – a hot-spot for youth culture and upscale shopping outlets – and will stock the full line-up of the US brand’s electric and acoustic guitars, bass guitars, guitar amps, effects and accessories. It will also be the first place in the world you can buy its brand new Japanese apparel line, F Is For Fender.  

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