It’s been a frantic few years for guitar companies, and for Fender especially. The unprecedented guitar boom over lockdown resulted in the firm’s highest sales figures of all time, with its New Guitar Player Landscape Analysis concluding that more than 16 million new players picked up an electric guitar or acoustic guitar for the first time.
But as the pandemic began to fade throughout 2022 and the world returned to relative normality, Fender refused to rest on its laurels, instead plowing on with some its biggest releases since the turn of the decade: the American Vintage II range, the expansion of the Acoustasonic platform with the affordable Player Jazzmaster, the continued rise of its Tone Master digital amp range, and a plethora of signature models across all Fender brands.
