Felt has been, I think it’s fair to say, in the doldrums for a few years. The brand does have a storied history, having been used by riders as illustrious as Marcel Kittel and Taylor Phinney, and even produced track bikes with left hand drive for the USA Olympic team in 2012.
Now, though, the brand is “in a transition period”; having previously been a part of the KTM group it has since been bought out and the headquarters shipped wholesale to Barcelona. Previously there was an amount of trying to be all things to all people, but now, I am told, the brand is aiming to get back to its roots. No alloy, no cables, just fast carbon race bikes for road and triathlon.
