Felicity Green made a career on tabloid newspapers in their most masculine era when, after secretaries and tea-trolley ladies went home, whole buildings could be as all-male as a foundry or a battleship. By 1961 she was an associate editor across Mirror Group newspapers; in 1973, as the group’s publicity director, she was the first woman on the main board of a publisher. When she found out in 1978 that a new – less experienced, male – director was paid £30,000 a year, more than twice her salary, she resigned, insulted.
Green, who has died aged 100, knew how extraordinary her value had been to the group. The Daily Mirror, at its peak of five million-plus readers, besides being a household’s source of news and sport, offered families access to what we would now call pop culture – showbiz, celebrity and especially style. Newspapers were a main advertising medium through the 1950s, 60s and 70s, and agencies yearned for content to attract women, who controlled household purchases, and young people, a new market for discretionary spending.
