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Marc Cheong, Senior Lecturer of Information Systems, School of Computing and Information Systems; and (Honorary) Senior Fellow, Melbourne Law School, The University of Melbourne

Feed me: 4 ways to take control of social media algorithms and get the content you actually want

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Whether it’s Facebook’s News Feed or TikTok’s For You page, social media algorithms are constantly making behind-the-scenes decisions to boost certain content – giving rise to the “curated” feeds we’ve all become accustomed to.

But does anyone actually know how these algorithms work? And, more importantly, is there a way to “game” them to see more of the content you want?

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