The Federal Communications Commission (FCC) has put forth a proposal that would mandate political advertisers to reveal their utilization of artificial intelligence (AI) in broadcast television and radio ads. The proposed rules aim to enhance transparency in political campaigning by addressing concerns about AI-generated media in ads that could mislead voters.
The FCC's chairwoman emphasized the importance of informing the public about the potential manipulation of voices and images in political advertising through AI technology. The proposed regulations would require broadcasters to inquire whether AI tools were used in creating political ads, such as text-to-image generators or voice-cloning software.
