COVID rapidly accelerated the overall trend towards internet ordering of all retail sales with UK online purchases approaching 30% in 2021. With a strong trend towards home delivery this has also created an opportunity for “quick” grocery delivery services via apps such as Gorillas and Getir.
Online purchases from food stores in the UK reached an all-time high of over 15.4% in February 2021 during the pandemic. This drove the big four grocers in the UK – Tesco, Sainsbury, Morrisons and Asda – to invest in internet deliveries simply to retain trade. Online grocery sales have since reduced to 13% of total grocery sales, although 30% of adults still make some online grocery purchases.
