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Environment
Patsy Perry, Reader in Fashion Marketing, Manchester Metropolitan University

Fast fashion: why your online returns may end up in landfill – and what can be done about it

Customer orders multiple items, many of which may be returned. Maridav/Shutterstock

Fashion has a notorious environmental footprint, accounting for up to 10% of global carbon dioxide output. This is exacerbated by a fast fashion business model which encourages the frequent purchase of low-priced and non-durable items.

Around 30% of online purchases are subsequently returned, much of which goes to landfill. In 2020, an estimated 2.6 million tonnes of returns were disposed of this way in the US alone. The problem has become so notorious that the online retailer Boohoo recently followed a number of high street brands in starting to charge for returns in order to discourage them.

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