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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

FAST Channels Are Capturing Viewer Attention: Study

FAST Adelaide VIZIO TVision vMVPD
Family watching TV.

Viewers may not pay for free ad-supported streaming television (FAST) channels, but they appear to be paying attention, according to a new report from smart TV maker Vizio and attention research company Adelaide.

The report found that FAST channels topped overall connected TV attention benchmarks by 20% to 25%.

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