Fashion’s efforts to go green cancelled out by shopaholics

The climate action NGO Wrap said the progress made by the 130 brands involved in its push showed that change is possible. Photograph: Alex Segre/Alamy

A fashion industry push to reduce the environmental impact of the clothing it sells is being undermined by an ongoing addiction to buying new clothes, with the average Briton buying 28 items every year.

Asos and Primark are among the big names signed up to Wrap’s voluntary environmental pact, Textiles 2030.