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Al Jazeera
Al Jazeera

Fashion giant H&M pulls ad after claims it sexualised underage girls

HM Australia
H&M is the latest fashion brand to come under fire for an advertising campaign [TT News Agency/Fredrik Sandberg via Reuters]

H&M, the Swedish fashion giant, has pulled an advertisement for school clothing after complaints it sexualised underage girls.

The advertising campaign launched in Australia featured two young girls in school uniform with the caption, “Make those heads turn in H&M’s Back to School fashion”.

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