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Asharq Al-Awsat
Asharq Al-Awsat
Sport
Asharq Al-Awsat

Fashion Brand Hugo Boss Returns to F1 with Aston Martin

Aston Martin BOSS Hugo Boss Hugo Daniel Grieder F1 Formula E Netflix Lawrence Stroll British Grand Prix
Formula One F1 - Monaco Grand Prix - Circuit de Monaco, Monte Carlo, Monaco - May 27, 2022 Aston Martin's Sebastian Vettel in action during practice. (Reuters)

German fashion brand Hugo Boss announced on Thursday it was returning to Formula One with the Aston Martin team, five years after leaving for the electric Formula E series.

The deal, announced at the British Grand Prix on Thursday and initially running until 2025, will see Boss branding on the F1 cars with immediate effect and the company providing team apparel from 2023.

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