Farmworkers were leading a five-day, 45-mile (72-kilometer) trek on foot this week from one of the poorest communities in Florida to a mansion-lined, oceanfront town that is one of the richest in an effort to pressure retailers to leverage their purchasing power for better worker pay and working conditions.
The farmworkers said they were marching to highlight the Fair Food Program, which has enlisted companies like McDonald’s, Walmart, Taco Bell and Whole Foods to use their clout with growers to ensure better working conditions and wages for farmworkers. They hoped to use the march to pressure other companies, like Publix, Wendy’s and Kroger, to join the program that started in 2011.
