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Euronews
Euronews
Craig Saueurs

Farm stays and heritage hotels: The experiences shaping European travel in 2026

Europe Expedia Savoie Sardinia Vrbo

Travellers in 2026 might be swapping chain hotels for converted prisons, rustic farmhouses and literary retreats, according to the annual report from the Expedia Group.

The company’s Unpack ’26 report uses booking data and thousands of traveller surveys to forecast the destinations and experiences expected to shape travel next year.

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