PORTSMOUTH, N.H.—A new survey and research study Hub Entertainment Research highlights how sports fans are embracing streaming while still complaining about about serious problems with the medium. Those problem include technical issues and worries that the games will be harder to find and watch.
The Hub’s “What’s the Score: The Evolution of Sports Media” survey found that in general, fans believe traditional broadcast or cable networks can deliver sports better than individual streaming brands. A quarter (24%) of respondents said network TV would do the best job of delivering sports – more than twice as high as Amazon Prime (11%) and about 3x higher than brands like Hulu or Netflix. However, as a category, almost twice as many chose a streaming platform (59%) as those who chose network TV (24%). The Hub researchers said that this is a testament to the brand equity streaming platforms have built with their scripted TV experience.
