Adding stickers of your favourite players into an album is arguably one of the few innocent pleasures that remain for football fans. But children and seasoned collectors have discovered that even this gentle pastime has been affected by modern football’s passion for money.
The Panini sticker album has been a staple of international tournaments since the 1970s. But after Uefa sold the rights for stickers for Euro 2024 to its American rival Topps, Panini launched an alternative “England 2024” album, using rights held by England, Italy, Germany and France that were not part of Uefa’s deal.
