An ice cream store is selling 99's for 99c for one day only in Dublin, with shoppers only having to prove one thing to avail of the offer.
The famous 99' Flake was invented in the Cadburys factory in Birmingham in the 1930s and while many may think the name relates to it being 99 cent at the till, the chocolate-making company has stated that the origin behind the name has been "lost in the mist of time."
This week, news reports focused on the famous flake that makes the 99' as special as it is.