Wally Amos, the founder of Famous Amos cookies, has passed away at the age of 88 due to complications of dementia, as confirmed by his children. Described as a true Black American hero, Amos was known for his iconic Panama hat, kazoo, and boundless optimism.
In 1975, Amos opened his bakery on Sunset Boulevard in Los Angeles, where he introduced bite-sized chocolate chip cookies that quickly became a sensation. These cookies, based on a family recipe, gained popularity among Hollywood celebrities and musicians.
Despite his success, Amos viewed Famous Amos as more than just a business venture. In a 1991 interview, he expressed his passion for baking and his commitment to creating a product that brought him joy.
His dedication and love for baking led to the establishment of a cookie empire, showcasing his belief in pursuing endeavors that brought personal fulfillment rather than solely focusing on financial gain.
Amos also made appearances in popular TV shows such as 'The Office,' 'The Jeffersons,' and 'Taxi,' further solidifying his presence in US pop culture.
In 1988, after facing financial challenges, Amos made the decision to sell the Famous Amos cookie brand to a private equity group.