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Fortune
Fortune
Fortune Editors

Why Aflac's CEO chose the duck

(Credit: Courtesy of Aflac)

On this episode of Fortune’s Leadership Next podcast, host Diane Brady talks to Daniel Amos, chairman, CEO, and president of Aflac. Just the second generation of leadership since the company was founded in 1955, Amos is the son and nephew of Aflac's founders. The man behind one of the most famous mascots in advertising history, the Aflac duck, Amos was "a nervous wreck" when the first commercial launched on New Year's Day of 2000. But he knew the three principles of risk management in insurance were on his side: "Don't risk a lot for a little. Don't risk more than you can afford to lose. And consider the odds."

Amos and Brady also discuss the face masks that launched Aflac's astronomical growth in Japan; training the next generation to work in what's, essentially, a family business; and why he believes people will remain essential when it comes to health insurance customer service and sales.

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