The pain of saying goodbye is undeniable, often leading to drawn-out farewells. Such was the case with Google's planned phase-out of third-party cookies, the cornerstone of cross-site tracking and targeted advertising. After initially promising to eliminate third-party, or “tracking,” cookies “within two years” back in January 2020, Google repeatedly pushed back the deadline.
We say it "was" the case because Google has just changed its mind. Instead of bidding farewell to third-party cookies for good, the company now plans to hold on to them, potentially indefinitely.
