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The Guardian - UK

Business

Julia Kollewe

Falling inflation, football and fake tan fuel UK retail spending

Football Inflation United Kingdom Fraser McKevitt England Kantar

Sainsbury’s supermarket in Wimbledon — Football fans drove up purchases of beers, crisps and snacks on Euro 2024 match days. Photograph: Amer Ghazzal/REX/Shutterstock

Falling inflation, football fans and fake tan drove supermarket shopping in recent weeks, when improving consumer confidence and excitement around the men’s Euros tournament were only slightly dampened by wet weather.

Sales at supermarkets increased by 2.2% year on year over the four weeks to 7 July, with football fans driving up purchases of beers, crisps and snacks on match days.

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