The screen kept saying “Preparing to launch”. But this wasn’t one of Elon Musk’s space rockets that soars through the stratosphere and settles into a comfortable orbit. This was one that blew up on the pad in a dazzling ball of flame.
The eccentric billionaire had invited Ron DeSantis, the governor of Florida, to the somewhat niche Twitter Spaces – a dedicated audio streaming feature on the social media platform – to announce his run for the Republican nomination for president in 2024.