
Factor is unashamedly premium in its intentions, with the prices to match. The Ostro Vam with Shimano Dura-Ace comes in at just £500 less than a Specialized Tarmac SL8 in a similar spec. £11,000 for one of the best road bikes is verging on ridiculous. Drop down a tier to Ultegra, and you’re still parting with £8,995 for a second-tier groupset on the flagship frame.
In the midst of a cost-of-living crisis, only having bikes at that level in your inventory can’t be that much fun - and so Factor has produced the Monza.