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Manchester Evening News
Manchester Evening News
National
Rob Freeman & Yakub Qureshi

Facebook takes fight to Elon Musk as it announces plans to launch rival messaging platform to Twitter

Meta, the parent company of Facebook, is set to shake up the social media landscape with its new app, Threads, poised to rival Twitter. The app, which will be integrated with Instagram, is already available for pre-order in the Apple App Store and is scheduled to go live on Thursday. Described as a "text-based conversation app... where communities come together," Threads represents the latest development in the ongoing war between Facebook CEO Mark Zuckerberg and Elon Musk, who acquired Twitter in October.

The clash between these two billionaires recently took an unexpected turn when they agreed to settle their differences in a cage fight, capturing the attention of social media users around the world.

The launch of Threads coincides with Twitter's own announcement that it will be restricting access to TweetDeck, its popular application for managing multiple feeds and searches. The application, which allows users to manage multiple feeds and searches, will be only be accessible to verified users in 30 days, according to a tweet from Twitter Support on Monday evening.

This move by Twitter comes after Elon Musk had previously revealed that user access to Twitter would be limited to reading 600 posts per day. The restrictions, implemented to combat data scraping and system manipulation, have since been altered to allow users to read up to 1,000 posts daily. Nevertheless, exceeding these limits may lead to users being temporarily locked out of the platform.

Noteworthy Twitter users, characterised as either subscribers to Twitter Blue or individuals deemed "notable," have been granted greater access, with a daily allowance of up to 10,000 posts, up from an initial limit of 6,000 posts.

With Meta's Threads entering the scene and Twitter tightening its regulations, the battle for dominance in the social media arena continues to intensify. Users will have to wait and see how these developments unfold and whether they will have a significant impact on the way we engage with these platforms.

*You may notice the below message on a small number of Manchester Evening News articles. We like to innovate and this is part of a trial to look at whether AI can help speed up the publishing process, We will always declare where this happens.

This article was crafted with the help of AI tools, which speed up the MEN's editorial research. A Manchester Evening News editor reviewed this content before it was published. You can report any errors to newsdesk@men-news.co.uk*

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