Meta’s Facebook and Instagram will have to stop using targeted ads across their platforms for even longer, just months after a temporary Norwegian Data Protection Authority (DPA) ban came into play in July.
Now, Ireland's Data Protection Commission (DPC) is to ban the processing of personal data for targeted ads, and its effects will be felt across the entire European Economic Area (EEA), including EU countries and Iceland, Liechtenstein, and Norway.
The “binding decision” was issued by the European Data Protection Board (EDPB), which instructed the Irish DPC to impose the ban within two weeks.
Meta’s social media platforms banned from using targeted ads
The restriction effectively bans Meta from using personal data to inform the ads it displays on Facebook and Instagram, in a process known as ‘behavioral advertising’.
The news comes after the Court of Justice of the European Union (CJEU) discovered that the social media giant’s GDPR approach to behavioral advertising did not comply with EU regulations.
Meta was hit with a €1.2 billion fine earlier in May and was given a series of steps to take in order to comply with the rules, according to the Irish DPC.
The company also has ad-free subscription-based tiers on the cards, which will see it charge more to phone subscribers than web subscribers to cover the additional processing fees brought on by mobile app stores, much like X.
They will cost €9.99 and €12.99 per month respectively, and are to be made available across the EEA, suggesting that the company has already prepared to tackle the topic of personal data processing and growing privacy concerns across the continent.
TechRadar Pro asked Meta to share more information, but the company did not immediately respond.
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