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The Guardian - UK
The Guardian - UK
Sport
Giles Richards in Miami

F1’s breakout Netflix star Guenther Steiner enjoying life after Haas

Guenther Steiner in Miami with Frederic Vasseur,
Guenther Steiner in Miami with Frederic Vasseur, the Ferrari team principal. Steiner stars in Netflix’s ‘Drive to Survive’ but has never watched it. Photograph: Qian Jun/MB Media/Getty

Some might consider the presence of the former Haas team principal Guenther Steiner at this weekend’s Miami Grand Prix as something of a vindication for the man who played a leading role in Formula One’s boom in popularity in the United States. But not Steiner, who insists he remains unaware of the impact he has made and as for those who doubt that, well, they can ask his wife.

Miami is the first of three races this season in the US, where the sport is enjoying a resurgence, much of which has been driven by the Netflix series Drive to Survive. Steiner was the unlikely but enormously entertaining breakout star of the show, the first and perhaps only team principal to have had his visage and quotes on a T-shirt.

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