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International Business Times UK
International Business Times UK
Adrienne Martinez

'Eye Wig' Eyeshadow Hack: Would You Try The New Beauty Trend Making Waves On TikTok?

Eye Wig’ is going viral on TikTok as a new makeup hack for effortless eyeshadow. (Credit: SCREENGRAB | STEP-BY-STEP TUTORIAL: iLIDS EYESHADOW AND LASH STICKER/MARA PORTER YOUTUBE)

A new beauty trend on TikTok is causing quite a stir. It's called the 'eye wig' — yes, a wig for your eyelids. This innovative eyeshadow hack promises beautifully defined eyes but makeup-free eyelids all day, without the struggles of applying eyeshadow.

The buzz began when beauty creator Nicole Fay shared her try-on video, which quickly went viral. The clip has racked up 6.9 million views, 420,000 likes and more than 3,000 comments, sparking debate across the platform about whether this unusual product is genius or gimmick.

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