Considering the foldable iPhone Ultra is expected to come with a gargantuan price tag that could start as high as $2,500, I've often asked myself whether people are actually going to buy it. Especially when you remember all the sacrifices you'll need to make compared to something like the iPhone 18 Pro Max. But one expert doesn't think this will stop the iPhone Ultra from being "wildly successful".
Previously we've heard that Apple is aiming to ship 10 million iPhone Ultra units in its first year. It's a lofty goal, but IDC analyst Nabila Popal believes (via Bloomberg) that Apple can hit that target and "rescue that segment of the smartphone market from decline" in the process.
