A neuromarketing expert has revealed why the world's biggest fast-food brands use the colour red in their logos. The research team at Solopress analysed hundreds of the most famous brand logos around the world to reveal the most popular colours in the biggest industries - and the psychology behind their use.
The study explored why certain colours dominate the marketing in different industries, with red coming out on top for fast-food. Colour psychology explores how different colours affect humans, from their moods to their actions.
Solopress spoke with neuromarketing expert, Katie Hart, who describes how this psychology affects our purchasing decisions. She said: "Developments within neuroscience have discovered that colour affects us subconsciously, meaning we’re not truly aware of the power it has over us.
