A consumer psychologist has explained how supermarkets use baskets and trolleys to trick shoppers into buy more items. Promotional signs and discount labels are some of the more obvious ways of enticing you to buy something you might not have had on your shopping list.
But supermarkets use more subtle psychological tricks, too - like pumping out fake scents they pump out in the bakery section or arranging items on the shelves in a certain way. There is also a little-known method involving the strategic placement of baskets and trolley around the stores, which you may not have even noticed.
Dr Cathrine Jansson-Boyd from Anglia Ruskin University told The Mirror: "People used to find that if they put too much in a basket that you hold they got too heavy and that was a sign they should stop shopping, as they couldn't carry it. That's why you often see the baskets on wheels these days."
