An experienced Grimsby motor trader is putting customer service in the driving seat as he goes up against national franchise operations.
Kenny Gilmore hopes a reputation built over 25 years in the industry will be the key to success for new start-up Instant Car Buyer. It is a new venture he believes will fill a niche, championing an individual and personalised service.
Five years on from selling his stake in Grimsby Cars Ltd, he is looking forward to bringing his extensive industry knowledge and experience to the new venture, buying from the public and selling to the trade.