As mainstream interest around crypto grows, a new exchange is vying to compete against the likes of Coinbase and Robinhood. Armed with $11 million in fresh funding, True Markets is launching a trading app this week targeted at retail customers, which will allow users to buy and sell tokens based on the popular Solana blockchain, and soon other top cryptocurrencies such as Bitcoin and Ethereum.
Cofounders Vishal Gupta and Patrick McCreary are veterans of Goldman Sachs and Coinbase, where they helped launch global trading products. Now, as the landscape of crypto exchanges gets increasingly crowded, Gupta told Fortune that True Markets is poised to capture the flood of new blockchain users through the platform’s combination of speed, costs, and design.
