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Axios

Technology

Exclusive: Sierra secures Softbank investment and Japan expansion

Sierra Japan Axios

Sierra, which builds custom AI agents for enterprise customer service, is expanding to Japan, backed by a new investment from Softbank's Vision Fund 2, co-founders Clay Bavor and Bret Taylor announced at Axios' AI+ Summit in San Francisco on Thursday.

The big picture: AI agents are a hot topic in 2025 — though they've been Sierra's focus from the start. And it has seen rapid growth since its launch last year.

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