Before starting SemperVirens in 2018, Robby Peters worked for a consulting firm named Sequoia. In the world of venture capital, the name was, quite famously, already in use, so Peters and his cofounder went with a different name for their new VC firm: the Latin word for sequoia trees.
“Their roots are pretty low, they don’t go long but they hold together,” Peters told me. “It really aligns with our model, which is building big impact, but doing it by creating a real community and ecosystem approach for tying everything together.”
