Albeit macro-economic challenges such as inflation, price competition and supply-chain shortages generate uncertainty about the future, global cannabis sales for 2022 will reach just over $35 billion, a jump of approximately 22% YoY, per a March report done by BDSA, a global market research firm focused on the sector.
In this uncertain and highly competitive scenario, business owners might want to understand how to tap into marketing effectively to drive their sales up.
