One dollar is all it takes to transform someone from a perpetual “someday” investor into an actual market participant, according to a former Federal Reserve Bank of Boston executive who spent years inside America’s most powerful financial institutions before joining the retail investing wave.
Kristin Kanders, head of marketing and engagement at the Plynk app, a retail brokerage app designed to simplify investing, believes the barrier keeping millions of Americans out of the stock market has nothing to do with money. The real obstacle is psychological.
