One of the surprises brought by Intel's launch of Arc B580 and Arc B570 graphics cards was the emergence of a new add-in-boards (AIB) brand: Onix. New players rarely arrive in the AIB market due to cutthroat competition and diminishing margins. However, Onix (via BenchLife) is reportedly not a newbie but a brand belonging to Sapphire, a veteran with a history spanning over 20 years.
Apparently, Onix Technology Limited was registered in Hong Kong on August 28, 2024. According to BenchLife, Onix Technology Limited is affiliated with Sapphire Technology Limited. Sapphire is primarily known for its AMD Radeon-based graphics cards, motherboards, and servers for AI and HPC. Unfortunately, we do not know whether Onix is a part of Sapphire or a part of PC Partner Group, which has a stake in Sapphire and owns Zotac, a maker of Nvidia GeForce-based graphics cards. In any case, Onix is not a newbie on the market.
