“Exceptional value while maintaining our high standards”: Heritage turns to the budget guitar market with its all-new Ascent range – which starts from just $195

Heritage Ascent Series.

Heritage Guitars has added its weight to the burgeoning budget guitar market with its new Ascent and Ascent+ electric guitars – which start from less than $200.

As the firm's name implies, Heritage aims to honor vintage designs for the modern player, but such a design brief comes at a cost, with price tags that can vary anywhere between the $2,400 and $5,000 bracket.