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Evening Standard
Evening Standard
National
Casey Cooper-Fiske

Ex-footballer Cesc Fabregas and Google DeepMind founder to speak at SXSW London

Cesc Fabregas Google DeepMind SXSW London Football London SXSW Demis Hassabis Idris Elba Shoreditch
Former footballer Cesc Fabregas has been announced as a speaker at SXSW London (Owen Humphreys/PA) - (PA Archive)

World Cup-winning former footballer Cesc Fabregas and Google DeepMind co-founder Sir Demis Hassabis have been added to the line-up for the SXSW (South By Southwest) London conference.

The event aims to bring together figures from the technology, media and creative industries to discuss “thought-provoking” topics, with actor Idris Elba, actress Gillian Anderson, comedian Katherine Ryan and Abba’s Bjorn Ulvaeus already announced to speak.

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