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GamesRadar

Technology

Ashley Bardhan

Ex-Blizzard president Mike Ybarra says awkward Microsoft "this is an Xbox" campaign is the "wrong idea, wrong time": "Whoever came up with this clearly doesn't play games"

Xbox Mike Ybarra Microsoft Blizzard

One of WoW Dragonflight's characters holds out their hand.

Microsoft has been dedicated to its beguiling "this is an Xbox" campaign for about a year now, but time has not made former Blizzard president Mike Ybarra any more convinced things like TVs and Meta Quests are "Xbox" simply through the healing power of cloud gaming.

Therefore, "Ditch the 'This is a Xbox' campaign," Ybarra writes in an October 19 tweet. "Wrong idea, wrong time. Xbox is about games - games always rule the world."

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