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Fortune
Fortune
Emma Burleigh

Ex-Applebee's exec was told she’d never be CEO—she bought the chain and fired her naysayer: ‘We don't need two of us, so I'm gonna have to let you go’

Former IHOP CEO Julia Stewart (Credit: Bloomberg / Contributor / Getty Images)

Many professionals will encounter naysayers who believe they can’t achieve their ambitious goals, whether that be bad bosses, skeptical investors, or doubtful professors. But Julia Stewart—a serial executive who has led operations across various billion-dollar American casual dining chains—had a gratifying career moment after being snubbed for CEO.

It was 1998, and Stewart was serving as president of Applebee’s after a seven-year stint as Taco Bell’s national senior VP of franchise operations. The restaurant chain was struggling and needed an industry powerhouse to help turn things around. So Applebee’s leader presented a game-plan to Stewart: Get the struggling company back on track, and she will have proven herself enough to take the coveted chief executive role.

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