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Fortune
Fortune
Tatiana Sataua

Everyone told them not to build a laundromat. They did it anyway.

ireland (Credit: courtesy of Launderette)

At Christmas dinner in 2023, 25-year-old Ireland McCaughey listened as her family talked about friends preparing to retire and the businesses they were leaving behind. Their children weren’t interested in taking over the family car washes, laundromats or parking lots. But across the room, McCaughey and her business partner, Ben Razin, saw opportunity in the kinds of “boring businesses” most people their age ignored.

“We realized there was a really huge gap where people our age were kind of overlooking the more traditional industries,” McCaughey told Fortune. “A lot of the people that own them are kind of aging out and looking to sell them.”

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