The maker of Imperial Leather and Sanctuary Spa has said reaching shoppers on platforms like TikTok Shop was as important as Tesco, as the 142-year-old business vies to compete with a rising cohort of social media-savvy brands.
PZ Cussons – the consumer goods giant that was founded in 1884 and is behind a swathe of beauty, hygiene and baby products – said it had been investing more into innovation and building its brands.
